Interesting facts and figures...

The Internet represents the quickest proliferation of visual messages in the history of the planet.
- It took 37yrs for radio to penetrate 15million homes in the US, while the Web reached that point within four years.

Consumers are exposed to over 3000 marketing messages a day.

94% of websites most popular with children and teens include marketing materials.

The most understood word, no matter where you go in the world is OK. The second is Coke.
- 1.2billion times a day, someone reaches for one.

Sao Paulo, 4th largest metropolis in the world, used to have 13,000 billboards.
- In 2007, Sao Paulo completely outlawed billboard advertising.
- 70% approval rating from the citizens.

The largest threats to our planet today are rooted in overconsumption.

Humans consuming too much stuff are causing us to tear at the earth, upset the oceans, melt the poles and litter our sky.

The most powerful weapon we’ve invented to convince new markets to consume more stuff is brand advertising.

Most North Americans can only identify 10 plants, but can recognize 1,000 corporate brands.

Growth in global ad spending outpaces the growth of the world economy by one-third.

1995 Michael Jordan – world’s most successful superbrand, retire from Chicago Bulls to pursue dreams of becoming a baseball major-leaguer.
- In the 11 days between when the rumors began and MJ press conference, the
total market capitalization (total shares x price of one share) of MJ top 5 endorsers
(McDonalds, Sara Lee, Nike, General Mills and Quaker) rose by $3.8billion.
- Worth of knowing the change in MJs career – over 50 cents for each human being on Earth.


Tell me and I’ll forget
Show me and I may remember.
Involve me and I’ll understand
Confucius, Chinese philosopher