Media Relations

Media Relations
Sub Field of Public Relations

Types of Tactics applied in Media Relations
Written - split into uncontrolled (news release, feature stories) and controlled (pamphlets, brochures)
Spoken - interviews, speeches
Acted - conference, demonstrations, factory tours and launches
Imagined - pictures, videos, music, concerts

Differences between Journalist and PR
Journalists uses PR people as sources, free to use other sources as well
PR people are obliged to interpret and find an angle from materials from client, find a suitable angle and direct to the media.

Tips for creating new relationships with Journalists
- always respond to media enquires ASAP
- never promise anything you cannot deliver
- always over deliver, go beyond what media expects
- always deliver on time
- maintain relationship with regular contact
- pitch stories you know will interest the medium

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Is it possible to frame a feature story into some sort of a news story to allow more publicity for the product/company you're working for?

Shouldn't journalist also try to maintain a good relationship with the PR people, so that they "may get beneficial stuff" and good stories to feature?

Wouldn't being a journalist feel much better? haha

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Strategy, Tactics, Evaluation blah3

Recap
PR - Free, 3 times more effective compared to advertisements.

Strategy - plan or method by which you are going to achieve a specific goal in a competitive environment.

Research is the key to developing good strategy.

Objectives should be SMART - Specific, Measurable, Achievable, Results-orientated and include a Time-frame.

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We are still at the very tip of the iceberg with regards to this module. Today's lecture was a little dry, too much information, too little time with too little brain capacity to store and remember. From what I can vaguely remember, slides were talking mainly about strategy at first.
Research is the key to help develop a good strategy through analyzing the results obtained from the research. But wouldn't you need a strategy to develop a research plan?
The thing about objectives (SMART), I find it true to a certain extent.
An objective which is not specific and measurable, it would be very difficult to work towards to achieve that objective. If objective is not achievable and set within a time-frame, people working towards it may lose hope and may drag everything if its not within reach.
But the thing about being results-orientated is that it only sees results and may not take into consideration the amount of effort the people put into for this particular goal. This SMART thing, in my humble opinion, should be use solely as a guideline and not a Bible to everything

What is this all about?

Well, I am not very sure why I chose this course but the Public Relations modules is one of the modules I'm quite interested in. Well, PR this term is pretty vague and almost every sector of all industries will need some sort of PR thing.
After the first lecture, I kinda got the rough idea on what PR is. But of course as time goes by. I would know if it is still interesting for me or not hehe...