Media Relations

Media Relations
Sub Field of Public Relations

Types of Tactics applied in Media Relations
Written - split into uncontrolled (news release, feature stories) and controlled (pamphlets, brochures)
Spoken - interviews, speeches
Acted - conference, demonstrations, factory tours and launches
Imagined - pictures, videos, music, concerts

Differences between Journalist and PR
Journalists uses PR people as sources, free to use other sources as well
PR people are obliged to interpret and find an angle from materials from client, find a suitable angle and direct to the media.

Tips for creating new relationships with Journalists
- always respond to media enquires ASAP
- never promise anything you cannot deliver
- always over deliver, go beyond what media expects
- always deliver on time
- maintain relationship with regular contact
- pitch stories you know will interest the medium

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Is it possible to frame a feature story into some sort of a news story to allow more publicity for the product/company you're working for?

Shouldn't journalist also try to maintain a good relationship with the PR people, so that they "may get beneficial stuff" and good stories to feature?

Wouldn't being a journalist feel much better? haha

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