Strategy, Tactics, Evaluation blah3

Recap
PR - Free, 3 times more effective compared to advertisements.

Strategy - plan or method by which you are going to achieve a specific goal in a competitive environment.

Research is the key to developing good strategy.

Objectives should be SMART - Specific, Measurable, Achievable, Results-orientated and include a Time-frame.

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We are still at the very tip of the iceberg with regards to this module. Today's lecture was a little dry, too much information, too little time with too little brain capacity to store and remember. From what I can vaguely remember, slides were talking mainly about strategy at first.
Research is the key to help develop a good strategy through analyzing the results obtained from the research. But wouldn't you need a strategy to develop a research plan?
The thing about objectives (SMART), I find it true to a certain extent.
An objective which is not specific and measurable, it would be very difficult to work towards to achieve that objective. If objective is not achievable and set within a time-frame, people working towards it may lose hope and may drag everything if its not within reach.
But the thing about being results-orientated is that it only sees results and may not take into consideration the amount of effort the people put into for this particular goal. This SMART thing, in my humble opinion, should be use solely as a guideline and not a Bible to everything