Focus on Asian Public Relations Management

Although Public Relations is a well explored area that has been academically studied and recorded since long ago, but still, there are different practices everywhere, especially between different countries. In this chapter, the author is trying to focus on PR management in Asia.
Why study Asia? First of all, most of the population in the world resides in Asia. Asia is also the home to many different races and ethnic groups, with many different culture and language. Therefore it is very difficult to reach a standard method of PR management across all countries.
Most Asian countries are non english speaking and so it is also an obstacle for PR. If an MNC employs a PR practioner to handle all campaigns in Asia, that practioner must be proficient in several main Asian language, and he or she must understand the different cultures each race and ethnic group have in order to fully reach out to these people.
But who is that proficient?