Our actions are guided by our values
How true is it? Yes we all come from different backgrounds, with different cultural brought up. With all these differences in our upbringing, it is sure that we are all very different from each other.
Values are not only just our behaviour, but also our point of view towards different issues. For example take this issue - prematrial sex. Some may feel that since its a very open society, it is alright to have prematrial sex. Some may feel it is a definite No for them due to their religious/cultural values. This shows that our actions are indeed guided by our values.
Developing Public Relations Strategy
In week 6's readings, author has written that there are steps to follow in preparing, implementing and evaluating a strategic public relations plan. These steps are
- research
- analysis
- goal setting
- setting objectives
- identifying audiences
- developing strategies
- devising and implementing tactics
- monitoring
- evaluation
Are all these steps necessary? Research and analysis is somehow the same? I guess it varies between different types of PR campaign
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