New Media and Public Relations

The use of new media.
New media refers to media from the Internet, and not your conventional media from TV or Newspapers. But just how great is the use of Internet in Singapore, regional countries and the World?

According to http://www.internetworldstats.com/stats.htm

In year 2009,
Singapore has 72.4% of her population, at an estimated figure of 3,370,000, that are Internet users. The amount of users have increased by 180.8% from year 2000.
Malaysia has 65.7% of her population that are Internet users. The amount of users have increased by 356.8 % from year 2000.
Thailand has 24.4% of her population that are Internet users. The amount of users have increased by 600.00% from year 2000.

In the World,
25.6% of the world's population are Internet users. The amount of users have increased by 380.3% from year 2000.

With these statistics, you can see that New media can penetrate through the population just as much as old media. New media may not have as many users as old media, but the growth and potential for it is amazing. Therefore many companies are turning into online advertising to try and get their share of the Internet "pie" which the potential market could be very huge.